Localization is the process used to adapt a product or content to a particular locality or market. Translation makes up one of the components of the process of localization. Localization is all about adapting to overseas markets through the creation of a new version of marketing material.

This means not only writing in the language, but adding any culturally relevant language that fits the group that is a target of the marketing message.

Some may say that a company has no faith in its product if it has to look into a unique marketing strategy to suit a particular foreign market. It’s no doubt an incredibly expensive remodelling project, but it’s essential so a business can remain competitive.