International marketing, also known as global marketing is a marketing strategy adopted by a business enterprise that want to sell their product/service in foreign market(s), or in other words, international marketing helps a company in expanding their business presence in foreign markets.

When it comes to marketing your product(s) or service(s) globally, the company has to prepare for a huge commitment and this requires more genuine efforts than allocating more funds, even if the company is financially ready to invest in this venture. The company needs to make considerable business presence in a global level and this entails not only thorough knowledge of the country the company is targeting, but preferably closes contacts with those familiar in this area.