撰寫開發(fā)過程中一定要把你的產(chǎn)品介紹清楚，如果在開發(fā)信撰寫過程之中，并沒有將所介紹的產(chǎn)品解釋清楚，這種狀態(tài)之下所會出現(xiàn)的問題是較為嚴重的，用戶無法了解你的產(chǎn)品價格以及產(chǎn)品所具有的特色功能，這種狀態(tài)之下想要展開商貿(mào)往來，自然非常是困難的事情。
例如：
克勞德先生你好
在項目產(chǎn)品招標會上發(fā)現(xiàn)您的公司正在購入大量塑膠密封產(chǎn)品，我公司于2013年開始進行這一類型產(chǎn)品的生產(chǎn)以及銷售，所生產(chǎn)的類別范圍廣泛，而且產(chǎn)品定價合理，希望能夠和貴公司展開合作。
我公司所生產(chǎn)的塑封膠管系列產(chǎn)品價格為5-25美元，塑封密封圈系列產(chǎn)品價格為15-35美元，塑封車載系列構(gòu)件產(chǎn)品價格在5美元至30美元之間，根據(jù)所使用材質(zhì)不同，價格會有相應(yīng)調(diào)整。
如上所介紹的三個大系列產(chǎn)品之中所包含的小類別達到150余種，相關(guān)產(chǎn)品會在下面的附件之中提到，每種產(chǎn)品價格都可以給貴公司3%到5%的優(yōu)惠，如貴公司購買產(chǎn)品價格達到1萬到3萬元之間，可以給貿(mào)易公司所購買產(chǎn)品3%的優(yōu)惠，如果購買產(chǎn)品達到3萬到5萬元之間，則能夠達到5%的優(yōu)惠。
9月至10月之間，我公司拓展美國產(chǎn)品銷售市場，因此在價格方面給出優(yōu)惠，如錯過該時間段產(chǎn)品價格將恢復(fù)原價，希望能夠盡早和貴公司取得聯(lián)系，共同開拓美國市場。
謹上
趙松/銷售經(jīng)理
LTD大連華美涉外貿(mào)易有限公司
大連清水路324號
傳真：86-251-XXXX
Hello, Mr. Claude.
We found that your company is buying a large number of plastic sealing products at the project product bidding meeting. Our company began to produce and sell this type of products in 2013. We have a wide range of products, and the price is reasonable. We hope to cooperate with you.
Our company produces plastic-encapsulated rubber hose series products price is 5-25 US dollars, plastic-encapsulated sealing ring series products price is 15-35 US dollars, plastic-encapsulated automotive series components prices between 5 US dollars to 30 US dollars, according to the use of different materials, the price will be adjusted accordingly.
As mentioned in the appendix below, the price of each product can give you a 3% to 5% discount. If the price of your product is between 10,000 yuan and 30,000 yuan, you can give the trade company a 3% discount. If the product is purchased between 30 thousand and 50 thousand yuan, a 5% discount can be achieved.
From September to October, our company has expanded the sales market of American products, so we offer a favorable price. If we miss this period, the price will be restored. We hope we can get in touch with you as soon as possible and jointly develop the American market.
Be careful
Zhao Song / Sales Manager
LTD Dalian Huamei Foreign Trade Co., Ltd.
No. 324 Qingshui Road, Dalian
Fax: 8 - 25 - 1 x x x x
如上是在開發(fā)信撰寫過程中的標準案例。但是可以發(fā)現(xiàn)，有一些新人在撰寫過程中往往選擇了這樣的方式：
Hello, Mr. Claude.
We found that your company is buying a large number of plastic sealing products at the project product bidding meeting. Our company began to produce and sell this type of products in 2013. We have a wide range of products, and the price is reasonable. We hope to cooperate with you.
Our company produces plastic-sealed rubber hose series products, plastic-sealed ring series products, plastic-sealed vehicle components products, according to the use of different materials, the price will be adjusted accordingly.
More than 150 small categories are included in the three large series of products described above. The related products will be mentioned in the appendix below.
From September to October, our company has expanded the sales market of American products, so we offer a favorable price. If we miss this period, the price will be restored. We hope we can get in touch with you as soon as possible and jointly develop the American market.
Be careful
Zhao Song / Sales Manager
LTD Dalian Huamei Foreign Trade Co., Ltd.
No. 324 Qingshui Road, Dalian
Fax: 8 - 25 - 1 x x x x
Hello, Mr. Claude.
在這樣的介紹之中，雖然也提到了產(chǎn)品的相關(guān)類型，但是介紹的非?；\統(tǒng)，一旦缺少“The price of plastic-encapsulated rubber hose series is 5-25 US dollars, the price of plastic-encapsulated sealing ring series products is 15-35 US dollars, and the price of plastic-encapsulated automobile series components is between 5 US dollars and 30 US dollars.” 這樣的內(nèi)容時，很有可能用戶沒有再將相關(guān)內(nèi)容翻閱下去的理由，一定要第一時間讓用戶了解我們所銷售的相關(guān)產(chǎn)品類別和其所銷售的具體價格。此外在上述第二個案例之中出現(xiàn)的明顯問題是，并沒有將應(yīng)具有的優(yōu)惠案例給出，而只是非?；\統(tǒng)的給出了一個優(yōu)惠的價格區(qū)間，這樣的做法也是不可取的，類似于“The price of each product can give you a 3% to 5% discount. If the price of your product is between 10,000 yuan and 30,000 yuan, you can give the trade company a 3% discount. If the price of your product is between 30,000 and 50,000 yuan, you can get a 5% discount.” 這樣的內(nèi)容在開發(fā)信撰寫過程中一定要詳細的介紹清楚，不能或缺，只有如此，用戶才會在閱讀到相關(guān)信息之后，確定是否和我們公司展開進一步的貿(mào)易往來，并翻看附件對產(chǎn)品進行詳細了解。
撰寫開發(fā)信不能夠僅僅根據(jù)開發(fā)信模板所提到的某些內(nèi)容而模仿著套入相應(yīng)的詞匯，這種做法會導(dǎo)致用戶放棄和我們合作的可能性，要根據(jù)所銷售的產(chǎn)品不同、類別不同詳細進行介紹，在開發(fā)信中要包括產(chǎn)品類型，價格以及相關(guān)優(yōu)惠等等這些核心要素，只有如此才能夠讓開發(fā)信起到其用具有的效果。轉(zhuǎn)
給你點個贊，寫的非常詳細![[good]](http://m.booyun.com/layui/images/face/54.gif)
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