E commerce means doing online business using the web. E commerce solutions enable the website to provide online shopping services in order to sell products and services. E commerce sites should have shopping cart facilities and secure payment gateways to collect payments.
E commerce can be defined as a process to experiment with the retail world without the traditional upfront investment required in establishing a brick and mortar store. It avoids the time and cost in training the sales persons, by opting for an e Commerce solution with planned inventory. E commerce templates are readily available for standard online shopping transactions. E commerce solutions mean handling the complete online shopping requirement as eBay needs no online expertise to implement the solution.
Advantages
It provides direct access to customers without middlemen. Direct interaction with customers provides an opportunity to tune the products to customer needs. Higher profit on each transaction and direct interaction with the customers are direct benefits of e Commerce sites.
It provides exposure to more sales prospects. Though, existing channels of distribution prevent stepping vigorously on the sales prospects, approaching different market segment is a possibility as the net provides an opportunity for international business. E commerce stems opportunities for innovation. The Exposure provides an opportunity to explore the ideas of a better product and showcasing it for better sales.
It introduces new customers with multiple needs of the global market. A presence in the global market provides opportunities to move goods based on the needs across continents. E commerce streamlines the internal process by a reduction of the processes involved in a sale and hence efficient cost saving on a permanent basis.
E commerce website success lies in being part of the consideration list by ensuring visibility to buyers looking for products. Ensuring total automation helps in reserving expensive human resources for better utilization in strategic business.
An E commerce portal for small business focuses on the software to enable e Commerce on the site. Web hosting, security, shopping cart, credit card processing are important features to form a successful e Commerce solution for small business.
E commerce solutions for large companies concentrate on scale models of software with design to supplement customize e commerce engine. Focus on e Commerce solutions for large companies' lies in reducing cost and marketing time. Solutions for building and hosting internally are incorporated into e commerce solution.
Solutions with ease of administration and fully functional shopping carts are the primary need for any e Commerce solution with flexible payment schedules. Nowadays, many small and big scale companies are available worldwide who are offering this form of e Commerce solutions according to client's budget. Before hiring any company, please check their experience & past performance and ensure whether this company fulfill client's requirements without any error.
E commerce businesses often don't objectively put themselves in the shoes of their website visitors and perceiving how website's products or services are presented to the visitor is a critical area that is often neglected.
An e Commerce portal is a customer's single storefront and salesperson. Make sure that company must include high-quality, good-sized photos of all the products they stock, and they must include good, if not excellent, product descriptions that include essential information such as measurements, size, color and anything else that may help a potential customer to make a purchase. Engaging product information heightens the experience of shoppers and strongly increases chances of a sale.
Company get a single chance to present their product to the visitor, take the time to create stunning and inviting product pages. Once each product page is setup, then the page will keep selling over and over again. This is the place to put in the sweat equity.
E commerce is a great way for bricks and mortar stores to expand their customer base, as well as a great platform for dreamers to start great businesses, after all Amazon.com was a little e Commerce store once. So, it is definitely worth the time to set up an online store methodically, do research and be prepared to build it deliberately and effectively.
