推廣信是我們的“面子工程”，推廣信寫作是否專業(yè)，會(huì)直接給買家傳遞我們公司是否專業(yè)的信息。所以，好的推廣信，首先要給對(duì)方一個(gè)好的第一印象。這些包括：
1） 用語禮貌，正式。不要用pls, ASAP, thx, u, ur等縮寫。盡量多用Could you please…; Would you please等句型。
2） 不要使用不恰當(dāng)?shù)臉?biāo)點(diǎn)符號(hào)，尤其忌諱過多使用感嘆號(hào)，會(huì)讓買家產(chǎn)生厭惡。
3） 要注意避免拼寫錯(cuò)誤。建議您在Word中編輯好推廣信，利用Word的語法拼寫檢查檢查是否有拼寫錯(cuò)誤，然后再發(fā)送給買家。
4） 推廣信要簡(jiǎn)潔明了，突出賣點(diǎn)（產(chǎn)品的賣點(diǎn)、公司的賣點(diǎn)）。如果產(chǎn)品有行業(yè)認(rèn)證，一定要注明！
5） 如果您是行業(yè)協(xié)會(huì)成員，一定不要忘了提到這個(gè)信息，這個(gè)信息對(duì)買家很重要，是買家判斷您的專業(yè)性的根據(jù)之一。
6） 稱呼。如果對(duì)方是女士，則稱呼Dear Ms. XXX，男士則稱呼Dear Mr. XXX。如果性別不詳，則稱呼Dear Sir/ Madam
7） 郵件第一段第一句話最好不要用“How are you?” Nice day”等非正式語言，可以簡(jiǎn)潔直接地告訴對(duì)方您是從什么渠道獲知對(duì)方信息的。常用句型參考：I saw your information on XXXX; After having seen your buying offer on …I would like to …。然后簡(jiǎn)單介紹自己（姓名、職位）和公司名。第二段簡(jiǎn)單介紹公司（公司在行業(yè)內(nèi)的經(jīng)驗(yàn)，如果有比較長時(shí)間的專業(yè)經(jīng)驗(yàn)則更好、公司的所在城市）以及產(chǎn)品范疇（與買家采購相關(guān)的產(chǎn)品范疇，不相關(guān)的產(chǎn)品不要提），一定要記得突出自己的優(yōu)勢(shì)！郵件中要提供自己的網(wǎng)站鏈接（最好提供在MIC上的網(wǎng)站鏈接，如果提供自己的公司網(wǎng)站鏈接，對(duì)方可能會(huì)害怕病毒而不敢打開），讓對(duì)方可以了解更多自己的產(chǎn)品和公司信息。說到這里，需要提醒一下，很多供應(yīng)商的公司網(wǎng)站信息非常簡(jiǎn)單，通常只有一些圖片和對(duì)應(yīng)的產(chǎn)品名稱，這樣的網(wǎng)站鏈接即使提供給買家，也無法吸引買家的興趣，因?yàn)槟木W(wǎng)站沒有能夠幫助買家獲取所需信息，也就是說沒有為買家方便獲取信息提供條件。
9） 最后一定要將自己的詳細(xì)聯(lián)系信息告知對(duì)方（電話、傳真、郵箱地址、手機(jī)，如果方便的話）
10） 面對(duì)不同的背景、專業(yè)、行業(yè)的買家，不要發(fā)千篇一律的推廣信，要定制屬于你自己的，有針對(duì)性的推廣信。如銷售電子元器件產(chǎn)品的供應(yīng)商，面對(duì)的往往都是行業(yè)工程師出身的買家，那么在推廣信中，對(duì)產(chǎn)品特性、參數(shù)的描寫要多于特點(diǎn)的介紹，并注意提供數(shù)據(jù)支持。關(guān)于買家劃分及推廣對(duì)策分析，我們會(huì)詳細(xì)介紹。
下面是一封比較好的英文推廣信，
Dear Sir/Madam,
I have found your your buying request for faucets with A/S Standards on Made-in-China.com, and am contacting you in this instance because we are one of the few suppliers in China providing faucets with your requested A/S Standards.
With over 10 years of experience, we produce a wide range of sanitary products like kitchen faucets, tub faucets and showerheads. Our faucets are qualified with the A/S Standards and they are water-saving (see detailed technic datas enclosed). The faucets we are presently manufacturing are similar materials to TOTO’s but our price is much more reasonable. Our R&D team develops new designs every two months. I believe that your customers will be always satisfied with our products and designs.
If you have the time, please browse our website (www.kusanitary.com) for better understanding of our capabilities, products and the company.
Attached please find the catalog of the faucets (reference price included) with Watermark & WELS. Product price varies according to different requests and current raw material price.
Looking forward to your reply and hope we can have the opportunity to corporate soon.
Kind regards
Gus Liang
Gliang@kusanitary.com
Sales Manager, Foreign Trade Dept.
K & U Sanitary Co., Ltd.
Tel: 86-757-82309***
Fax: 86-757-82309***
What Our Customers Have to Say About Us?
We ordered sensor faucets from you. I had to write and tell you how VERY pleased we are with the quality of these faucets. They appear to be the same, top-quality of faucets costing as much as 4 times the price of the "designer" brands. We are very, very pleased with both your customer service, shipping, and quality. I will recommend you to others I know.
Pam R – Perth
