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    Current page location: Home Page > Article > 新手買家,需正面引導(dǎo),獲得成交
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    靜靜 張
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    新手買家,需正面引導(dǎo),獲得成交
    Browse volume:369 | Reply:0 | Release time:2016-02-02 14:47:30



    詢盤(pán)來(lái)源國(guó)家:美國(guó)
    產(chǎn)品行業(yè):橡膠制品
    買家詢盤(pán):
    I am interested in a machine like this one. I am specifically looking for a press size of 1200mm x 1200mm. I need pricing. Would I have my own molds made? Who can help me understand how to fill the molds and remove the finished material? I am new to this equipment and I do not fully understand how to produce the material in a manufacturing process that I need to sell.
    我的回盤(pán):
    Dear ,
    Thanks for your kind inquiry.
    If you have the mold it is better, but if not, we can help you to buy it. What kind of products will you make? Do you have the picture?
    What's the pressure of the machine you need? We can make the press size 1200mm*1200mm, but for price needs more inforation, such as layers, distance between plates and piston stoke and so on.
    Please tell me more.
    Waiting for your reply.
    Best regards,
    我的困惑: 這樣回盤(pán)客戶回復(fù)了,中間來(lái)回了幾次,可惜最終的結(jié)果是 客戶放棄了買設(shè)備而直接買了機(jī)械做出來(lái)的產(chǎn)品

     

    專家點(diǎn)評(píng):
    1,買家明確說(shuō)明了需要press size of 1200mm x 1200mm的機(jī)器,需要這款機(jī)器的價(jià)格。
    2,買家詢問(wèn)是否可以做自己的molds
    3, 買家是新接觸到這個(gè)機(jī)器, 對(duì)一些專業(yè)的知識(shí)并不了解,需要你的幫助。
    回盤(pán)分析: 
    先根據(jù)詢盤(pán)分析的3個(gè)點(diǎn),看看是否有給到買家需要的信息。
    1,買家明確說(shuō)明了需要press size of 1200mm x 1200mm的機(jī)器,需要這款機(jī)器的價(jià)格。 對(duì)于買家提到的這個(gè)機(jī)器的價(jià)格,回復(fù)中并沒(méi)有給出明確的價(jià)格,因?yàn)橛X(jué)得買家并沒(méi)有說(shuō)清楚這個(gè)機(jī)器的一  些細(xì)節(jié)要求,覺(jué)得沒(méi)法報(bào)價(jià),所以反問(wèn)了一連串的專業(yè)問(wèn)題。這個(gè)對(duì)其他買家是應(yīng)該要問(wèn)清楚的,以便精準(zhǔn)報(bào)價(jià),但是請(qǐng)注意因?yàn)橘I家已經(jīng)明確說(shuō) 了自己是這個(gè)新 手,他需要你的指導(dǎo)和幫助,這樣一連串的專業(yè)問(wèn)題會(huì)讓買家摸不著頭腦,不知道如何回答你,甚至?xí)邢勇闊└纱喾艞壍哪铑^。 所以要站在買家的角度去思考,這里建議可以推薦他一兩款賣得好的,引導(dǎo)他一下。一定要問(wèn)一些參數(shù)信息的話,就要提具有引導(dǎo)性的,方便新手回答的簡(jiǎn)單問(wèn)題,比如他可以用yes,或No 就可以回答的選擇性問(wèn)題。而不是泛泛的讓人難以回答的問(wèn)題。
    2,買家詢問(wèn)是否可以做自己的molds ,這個(gè)回復(fù)中已經(jīng)做出答復(fù)。
    3, 買家是新接觸到這個(gè)機(jī)器, 對(duì)一些專業(yè)的知識(shí)并不了解,需要你的幫助。
    對(duì)于買家提出的“Who can help me understand how to fill the molds and remove the finished material? I am new to this equipment and I do not fully understand how to produce the material in a manufacturing process that I need to sell” 回復(fù)中并沒(méi)有給出相應(yīng)的回復(fù)。應(yīng)該給對(duì)方一個(gè)基本的回答,既可以讓買家得到滿意的回答,又可以顯示自己的專業(yè)度。是一個(gè)很好的展示自己公司和產(chǎn)品的機(jī)會(huì)。
    其他問(wèn)題: 
    回復(fù)中沒(méi)有簡(jiǎn)單的自我介紹,顯示自己的優(yōu)勢(shì)。
    不知道后期的回復(fù)中,是不是還是有同樣的問(wèn)題,沒(méi)有給買家引導(dǎo)和幫助,而是一味地詢問(wèn)對(duì)方需求信息,如果是,我覺(jué)得那么這個(gè)就是導(dǎo)致最后客戶沒(méi)有買機(jī)械,而是直接買了機(jī)械生產(chǎn)的產(chǎn)品的原因。

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