Traffic, as an important source of website orders, carries the efforts of enterprises to optimize personnel. As we all know, Amazon CPC advertising and Google become the main way for many sellers to get traffic. In the two major traffic channels of Google AdWords and Google SEO, free Google SEO has become the first choice for most vendors.
But how to convert it into their own traffic, how to set up the internal and external chain has become a problem for sellers. For this reason, experts have answered for us:
We know that Google has two main channels of traffic, one is Google AdWords Google Bidding Advertising System, the other is Google SEO Google free natural ranking traffic. What is the difference between the two? What are their advantages?
Google AdWords Google auction advertising system has recently changed its name to Google Ads. Google Ads'traffic is paid traffic. Advertisers use Google Ads' advertising system to set up keywords for bidding ads, or to advertise through online alliances and re-marketing functions.
The advantage of Google Ads is that advertisers can quickly get a lot of traffic through the advertising system, it can accurately locate the target market, open and close advertising, the cost of advertising can be controlled, the time of advertising can be precise to every hour, the area can be precise to a city or business circle. However, Google Ads'keyword bidding advertising costs are relatively high, and the online alliance advertising costs are relatively low, so the re-marketing function can improve the advertising conversion rate.
The biggest advantage of Google SEO is free, through the natural ranking of Google SEO keywords into the site traffic customers, its conversion rate is high, and relatively stable. Since the Google SEO algorithm update in September 2016, Google SEO free traffic database can basically be updated globally within a week. This update is very important, it broke the previous Google SEO needs 3 months, or even half a year, a year to take effect! In addition, long-term stability, free access to a large number of customers, brand effect is good!
What are the factors that affect Google SEO's access to traffic?
Google SEO to find traffic, first of all, to make a website that conforms to the rules of Google SEO. There are a lot of domestic station building companies and station building procedures, not a large number of Google SEO implementation cases, basically are not effective on paper, so the site made out of Google SEO traffic. Often these factors are most easily overlooked in the operation of Google SEO.
So, the factors that affect Google SEO to get traffic include: first, website factors. Whether the site is self-development, whether there is a deep transformation of the site for Google SEO, through the continuous improvement of foreign third-party detection tools, so as to achieve good ranking traffic; 2, based on keyword layout of original high-quality article updates. Do a good job of Google SEO site keyword planning and deployment, and keywords related to the update of high-quality original articles; 3, combined with the original article to do high-related internal and external link building.
So in general, if you want to get a lot of traffic through Google SEO, you must first do a good job of the website, then do a good job of high-quality original article updates based on keyword layout, and third, do a good job of high-correlation keyword internal and external anchor text link construction, these three steps do a good job, through Google SEO fast access to traffic is not difficult .
What are the internal chains and external chains of Google SEO?
The construction of Google SEO inner chain can be recommended through the connection of site establishment procedures. It is relatively simple and controllable to finish the construction of the inner chain by keyword Association matching. The construction of Google SEO chain is more extensive. Sellers can build external chains through foreign industry forums, blogs, bookmarks, social networking sites, Wiki sites, question and answer sites, photo sites, video sites and other channels.
Google SEO set up the chain when you need to pay attention to what things?
Novice when doing Google SEO chain, do not casual hair. Google's algorithm in the last two years has been very demanding for external links, and it will focus on cracking down on unrelated spam links. Therefore, massive external chain is basically useless.
Publish outside the chain, need to find the right channel, the best published page weight is high, content-related, and the weight is DoFollow weight transfer, such a link effect is good. A high weight, high correlation of the outer chain, sometimes hundreds, thousands of garbage chain effect is dozens of times better! Therefore, when we release the chain, we do not ask for much quality.
After obtaining traffic through Google SEO, how can it be converted into store sales?
The traffic that Google SEO obtains is based on the demand of keyword, and the rate of conversion is high. When Google SEO traffic arrives at the site store, we need to optimize the Google SEO landing page, which requires the site to clearly express product selling points, inquiries or order conversion process orders.
What will the trend of Google SEO search engine be in the future?
The future of Google SEO will be more biased towards white hat Google SEO, and it will also get more traffic quickly. Because Google's algorithms are getting smarter and smarter, it's hard for any Google SEO cheat to get a lot of traffic for a long time.
