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Today, almost no one would have been unknown Nike brand, but the introduction of Nike brand is not be know by many people. If we need to introduce the Nike brand, we had to talk about from 1963.May be it is for that people is important, which interested in sports brands and like Nike corporate culture. And the legendary story of Nike brand has many advantages worth learning and reference for business people too.

1963, the sprint athletes ? Bill Bowerman who studied at University of Oregon generate an idea in a debate. That is a good at low-cost production of Japanese manufacturers can produce good quality running shoes, take advantage of this price advantage, then can open up a new market, and to compete with the European footwear manufacturers, such as Adidas and Puma, etc. " Then he combine his alumni Phil Knight who studied at Business Administration create a company which name is "Blue Ribbon Sports Company".

 and he cooperate with Onitsuka (Onitsuka) companies which is production of Tiger (Onitsuka Tiger) sports shoes, and Mainly engaged in sporting goods .

By 1972, Blue Ribbon has brought several of his staff began developing a design different production lines, Knight think that is the time he has come to go it alone, then end the relation of company's cooperation with the Onitsuka, and the Blue Ribbon company changed its name to Nike, began to create their own legend.
NIKE name, in the eye of the Westerners was very lucky, easy to read and remember, it can-known Nike's trademark is symbol victory wings of feathers  of the Greek goddess, representing the speed, but also represents a dynamic and gentle .  Nike's trademark of Nike company is a small hook patterns, modeling simple and powerful, urgent, such as lightning, people expect to see that after using Nike sports goods can produce speed and explosiveness. For the first time the sports shoes name by "Nike", with square convex tablets to enhance the stability. the body of the shoe on both sides curved hook-shaped knife, symbol of the wings of the goddess.
Nike phrase slogan “Just do it” is a classic ad, not only can be understood as "I choose it; to use this; to try" more can be understood as "Just do it; perseverance" and so on, " just do it "it is also a concept of sportsmanship.
NIKE entered China in 1980, in Beijing set up its first liaison office of NIKE production. After, NIKE adhering to the "Local for Local" (where, for where) the concept, not only advanced technology into China, and whole-hearted commitment to local talent, production technology, marketing the concept of culture, taken from local, use of local, in China has made rapid progress. In 2002 a small Nike entered the Chinese market. Its international integration of adult-oriented design style of NIKE sport design elements, emphasizing the sense of fashion and the perfect combination of functionality. Then be liked by the majority of people of all ages.
Nike's first Air technology to the sports world has brought a revolution. Use of this technology to produce sports shoes can protect the athlete's body good, especially the ankle and knee, to prevent its strenuous exercise sprains, reduce knee impact and abrasion. The use of air cushion technology of athletic shoes, once introduced to the popular. In 2001, the Nike Air technology in the developed and then introduced a new type called Shox cushioning technology. Ordinary consumers and professional athletes all love it.
Although introduced for Nike brand, the glorious of Nike brand is past, but the firm belief and persistence of execution of Nike founder is a necessary professional spirit for business people. It is also a common ground of the founder of brand. Whatever small brand or big brands are the same.