- -Motto: As a vendor of safe and sound beauty-enhancing teas and health foods, we consider it our mission to support consumers' desire to stay healthy and beautiful. We are grateful for every interaction we have with customers and we want to create exciting and fun new experiences to share with our fans. It is our greatest joy to deliver products and services that put smiles on shoppers' faces.
- -Established: August 1983
Corporate mission:
1. Fulfill our social responsibility, being upright, modest, and telling no lies
2. Bring about positive change to mail-order and provide even better quality products and services to customers
3. Aim to become a self-evolving organization that can cope with any economic change
Positioning: we continue to maintain the top share of the market year-over-year for pu-erh tea. We also have the number one share of rooibos tea on the Rakuten Mall.
Share:
- -Products: In addition to our Pu-erh Tea for Dieters, beloved by 1.36M people, we offer special Metabolic Tea for men, Dandelion Tea enjoyed by pregnant women seeking to avoid caffeine, and Rooibos Tea, which reached the Number 1 item on the Rakuten Real-time Rankings for beauty-enhancing teas. Another of our mainstay products is the Marugoto Sankaku-cha Green Tea.
- -Certifications: Listed on the Second Section of the Tokyo Stock Exchange, JADMA, ISO14001, Privacy Mark Certified
Awards: Number 1 share of the tea market for Chinese and health teas in a 2012 survey by Fuji Keizai;
Rakuten Shop of the Area award for 2014 and 2015
- -Domestic markets: Rakuten, Amazon, Yahoo, DeNA Mall, etc.
Overseas: Rakuten Singapore, Rakuten RGM, Amazon USA
Exporting to: Singapore, USA, Russia, Thailand, Netherlands, Hong Kong, China
- -Other: Tree-planting volunteers, bamboo thinning, Mikawa Bay Charity 100km Wal
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