遇到同行搶客戶(hù)苗頭，打價(jià)格戰(zhàn)都不是好方法，甚至?xí)獋€(gè)弄巧成拙，兩敗俱傷的結(jié)局，所以相信很多外貿(mào)都不會(huì)推崇這樣做法。但無(wú)奈倘若對(duì)手他們報(bào)了低價(jià)，你的客戶(hù)會(huì)反過(guò)來(lái)跟你砍價(jià)，這個(gè)時(shí)候就看你的話術(shù)和情商了。例如，客戶(hù)找你們壓價(jià)，可以這么

You may know that there is no lowest price in China, only the lower and lower prices..

Based on our quality, our profit is very low. If we cut 0.70 USD/CTN, we cannot keep reasonable profit then order will be rejected by our financial dept. Because it's no meanning of accepting this order, it only makes our workers tired and occupy capital.

If we force ourselves to accept this order, we may have to bring down the quality to average our cost.

So please kindly evaluate our price again. If it's really hard to work, we hope we can work with you for next order. Appreciate for your support.

你們要告訴客戶(hù)： If we force ourselves to accept this order, we may have to bring down the quality to average our cost. 他就害怕了。要知道客戶(hù)寧愿買(mǎi)貴一些，但質(zhì)量一定不能差。否則買(mǎi)過(guò)去以后，客戶(hù)會(huì)陷入無(wú)休止的客戶(hù)投訴，經(jīng)濟(jì)和聲譽(yù)都受損。

還可以告訴他：Low prices always accompany with high risk, maybe quality, quantity or reputation. we cannot bring down our quality to get advantage on prices. We hope our parters grow with us in a health way.“低價(jià)格永遠(yuǎn)意味著高風(fēng)險(xiǎn)”，尤其是在采購(gòu)量比較大的時(shí)候，太低的價(jià)格往往會(huì)伴隨著潛在的高風(fēng)險(xiǎn)。可能是品質(zhì)，可能是數(shù)量，信譽(yù)等。

很多客戶(hù)特別是歐美客戶(hù)，都會(huì)認(rèn)同好質(zhì)量的產(chǎn)品，所以這么說(shuō)他們會(huì)認(rèn)同。買(mǎi)的永遠(yuǎn)沒(méi)有賣(mài)的精，一味圖便宜的客戶(hù)，總會(huì)吃虧的。中國(guó)的供應(yīng)商那么多，參差不齊，客戶(hù)做貿(mào)易那么多年，可能會(huì)有吃過(guò)虧的經(jīng)歷。很多時(shí)候重大的損失都來(lái)自于原則問(wèn)題沒(méi)有堅(jiān)持，你這么說(shuō)客戶(hù)有可能會(huì)有感觸。