China has maintained its spot as the world’s second-most valuable nation brand, with its worth rising 25 percent to $12.8 trillion, according to the latest Brand Finance Nation Brands report, second only to the United States, whose value is $25.9 trillion.
David Haigh, Brand Finance CEO, said the rising value of China’s nation brand was a consequence of its global leadership, pro-business outlook and determination for the country to create brands rather than just products.
Germany, ranked third, is also the fastest-growing nation brand in the top 50 rankings. The country has seen its brand value jump 28 percent to $5.1 trillion over the past year.
Let’s take a look at world’s top 10 most valuable nation brands.
No 10 South Korea
Brand value 2018: $2 trillion
Brand value 2017: $1.85 trillion
No 9 India
Brand value 2018: $2.16 trillion
Brand value 2017: $2.05 trillion
No 8 Italy
Brand value 2018: $2.21 trillion
Brand value 2017: $2.03 trillion
No 7 Canada
Brand value 2018: $2.22 trillion
Brand value 2017: $2.06 trillion
No 6 France
Brand value 2018: $3.22 trillion
Brand value 2017: $2.97 trillion
No 5 Japan
Brand value 2018: $3.6 trillion
Brand value 2017: $3.44 trillion
No 4 United Kingdom
Brand value 2018: $3.75 trillion
Brand value 2017: $3.13 trillion
No 3 Germany
Brand value 2018: $5.15 trillion
Brand value 2017: $4.02 trillion
No 2 China
Brand value 2018: $12.78 trillion
Brand value 2017: $10.21 trillion
No 1 United States
Brand value 2018: $25.9 trillion
Brand value 2017: $21.06 trillion
