做外貿(mào)，開發(fā)信都寫過不少，曾經(jīng)有過長篇大論，也想過簡短精悍，更想過出奇的招數(shù)。效果參差不齊。最近郵箱經(jīng)常收到一些開發(fā)信，可能是誤找了我的郵箱吧。下面就我看到的一些開發(fā)信寫出我的想法和分析。如有異議，歡迎討論！
Dear sir,
Glad to know you need XXXX. Our company, XXXXX company main produce XXXXX.
If you are interested in, pls contact me.
Waiting your soon reply.
Best regards
優(yōu)點: 簡潔明了，整體看起來很舒服。
個人建議：可以再加一兩句話描述產(chǎn)品或者公司特點和優(yōu)勢。以加深印象。
*********************
Hi, Dear Customer,
We sell clothes, TV parts XXX,XXX,XXX,
We supply millions of items on our
webistel! Email me or just call me directly, Thank you!
Best regards,
優(yōu)點：正文簡潔明了，用不同的顏色，和加粗的字體表示不同的著重點。
個人建議：.針對性不強，郵件中列出的產(chǎn)品是不同類型的，可能針對的客戶群體是不一樣的。這樣千篇一律的發(fā)，沒有針對性。
*********************
Dear Sir,
How are you!
I’d like to take the opportunity to
introduce ourselves! We are Guangdong XXX Co., Ltd with great business organization.
We are located in XXX road, XXX district, Guangzhou city. Our business involves
manufacturer, quality inspection, foreign trade, storage and logistics. We can
provide good products and good service to you. Our main products are kinds of
XXX, XXX and XXX.(
產(chǎn)品名)
Any inquiry, please contact us.
Thanks.
優(yōu)點：公司的介紹給人印象是個大公司。
不足：主動語態(tài)太多，I， we, our 等。另外可以增加一些產(chǎn)品的特色和優(yōu)勢。
*********************
以下是我個人覺得比較好的幾個開發(fā)信：
Dear sir,
We come to know your company and write to establish business relations with you.
XXXX Company specializes in manufacturing and exporting clean tools. Its excellent absorbency makes it perfect to clean items. It can be used as XXX,XXX,XXX(應(yīng)用范圍） and etc.
For its high quality and competitive price, it has enjoyed good popularity in USA, Canada, Japan and so on. If you are
interested in this, pls contact us for detail.
Best regards,
整體效果很不錯，段落分配合理：第一段開門見山表達(dá)寫信的目的，第二段介紹公司產(chǎn)品，特點和使用市場。第三段，列舉目前的客戶群體。
*********************
Hi Sir or Madam,
Good day!
This is XXX from China. As I visited your website and find that you're working for XXX. Would you like to add a new powerful product to enhance your market?
We are original facotry for XXX since 1990. Over 30 countries clients bought from us. Such as XXX company, XX company.
The XXX is the latest product and suitble for you.
Benefits you will have:
1.....
2....
3....
As your are first time to sell this product to your market. I suggest you have a sample first to test. Do you agree? Besides, I will always support you if you need any assistant.
Please reply me for more product detail !
1. 表示已經(jīng)了解客戶的情況，然后針對客戶推薦合適的產(chǎn)品，從而引起客戶的注意。
2. 簡單的公司介紹，并列舉公司具體的幾個大客戶，給客戶印象深刻。
3.列舉如果客戶購買會得到什么好處，做生意必然有利益才會做。
4.建議客戶先拿樣品，并給予后期支持。
