China-made wigs are in demand from global customers, according to data released on Tuesday by Alibaba's cross-border e-commerce platform, Ali Express.
The data show that a wig is being sold on Ali Express every two seconds and the annual sales volume of wigs has reached billions of yuan.
Compared to 2017, the sales of wigs on Ali Express saw rapid growth of over 50 percent in Europe and even more in Africa last year.
In the meantime, the sales volume of anti-hair loss products like essential oils, shampoo and hairline concealer powder in 2018 saw an increase of 150 percent compared to 2017.
The No.1 customers of wigs on Ali Express in terms of numbers come from the United States, followed by the UK, France, South Africa, the Netherlands and Italy.
The daily sales of wigs produced in Xuchang, Henan province reached 40,000, with a yearly transaction of 1.5 billion yuan, ranking first on Ali Express.
Ali Express is currently the biggest cross-border B2C e-commerce platform in China, and is operating sites in 18 languages covering 220 countries and regions around the world.
