一.談判接單篇
事件開(kāi)始
07年11月28日15:02分今天收到一封俄羅斯來(lái)信
Dear Sirs,
my name is EVA, i am a purchasing manager in KKK , Moscow. (我是EVA,莫斯科3K公司采購(gòu)經(jīng)理)
our company is a leader in elictronic supplying in Russia. (我公司是俄羅斯電子行業(yè)領(lǐng)頭羊)
we are interested in cooperation with your company. (我們欲與貴司合作)
please send me your terms of manufactoring and prices for the item BIZ2008 (blue) in the quantity of 5000 sets.
(請(qǐng)發(fā)貴司產(chǎn)品系列。請(qǐng)報(bào)5千套BIZ2008藍(lán)光價(jià)格)
i am very waiting for your quick reply to my email: ****** or by telephon: ******(盼速?gòu)?fù))
(分析:對(duì)方有自我介紹和聯(lián)系方式,有要求的產(chǎn)品數(shù)量,有我們產(chǎn)品編號(hào),看來(lái)比較有誠(chéng)意)
Thanks in advance,
EVA
第一回合:
正在看信的時(shí)候一個(gè)電話打過(guò)來(lái)000開(kāi)頭的,職業(yè)敏感告訴我有料要到了。
十分甜美的聲音
E: Could I speak to Mr Wolf???(老狼在嗎?)
R: This is Wolf speaking, could I do something for you? (我是小狼,何以為您效勞?)
E: I have send a enqury to you? Have you got it?? ?(偶給你發(fā)了報(bào)價(jià)?是否收到?)
R: Yes,I am reading yor mail carefully and writing reply to you.??(收到,正在看和給您寫回信)
? ?? ?You will get our quotation and specification in 10 minutes. (你將在10分鐘內(nèi)收到報(bào)價(jià)和技術(shù)參數(shù))
(這里是表明辦事態(tài)度和處理問(wèn)題的時(shí)間)
E: Very good, I will waiting for your mail. (爽!靜候佳音。)
R: You have a nice voice the same as an angle.??(你的聲音真如天使般動(dòng)聽(tīng))
(柔和深情的說(shuō),拉近一下感情。)
E: Realy?(真的???很開(kāi)心的笑,女人受到得體的贊美都會(huì)非常開(kāi)心)
R: Sure!Russia is a beautiful country。I have visited Moscow on 2006 Summer.
? ? (當(dāng)然!俄羅斯是個(gè)美麗的國(guó)家,我2006年到訪過(guò)莫斯科。)
E: Ah,Ah. I just planning visit China on 2008 Beijing summer Olympic.(哈哈,我也有08年去北京看奧運(yùn)的計(jì)劃)
R: Welcome to China and Welcome to Beijing. If you have more free time,welcome to our Romantic city-Zhuhai.
? ? (歡迎到中國(guó)來(lái),歡迎到北京來(lái),有空可到我們的浪漫之都-珠海來(lái))
E: OK, if have no more work, no much order, I will enjoy my holiday.
? ?(好啊,如果沒(méi)這么多工作,這么多訂單,我會(huì)很享受我的假期)
R: Well, I will finished mail later and send it to you. Thank you for your calling.
(我馬上就可以給您報(bào)價(jià)了,謝謝來(lái)電)
達(dá)斯維達(dá)尼亞?。ǘ碚Z(yǔ)的再見(jiàn)是這么說(shuō)的)
E:達(dá)斯維達(dá)尼亞。莫大啦果得路克!(再見(jiàn),親愛(ài)的朋友!非常開(kāi)心的語(yǔ)氣)
分析:各國(guó)問(wèn)候語(yǔ)學(xué)那么一兩句都會(huì)有用的時(shí)候,對(duì)于拉近人的感情有意想不到的好效果。
07年11月28日15:52分
給俄羅斯發(fā)報(bào)價(jià)單,并附上產(chǎn)品詳細(xì)技術(shù)說(shuō)明和RoHS檢測(cè)報(bào)告.
Dear EVA,
Thank you for your mail. (謝謝您的郵件)
Nice talking with you. (很高興與您通話)
We are pleasure send our quotation and specification of DVD to you.
Pls check attachments. (我們很榮幸給您發(fā)我們DVD的報(bào)價(jià)和技術(shù)文件,請(qǐng)查看郵件附件)
All of our DVD pass RoHS testing protocol.(暗示我們的產(chǎn)品可以行銷歐洲,質(zhì)量過(guò)硬。)
Could you tell us do you want your cargo before Christmas or After Christmas?
That will help us arrange manufacturing schedule for you.
In addition,our Chinese New year holiday will be start from 1st Feb,2008.
(詢問(wèn)客戶是圣誕節(jié)前要產(chǎn)品還是節(jié)后要,并說(shuō)明我們的新年假期從08年2月1日開(kāi)始至10日結(jié)束。)
目的:探出客戶要貨時(shí)間是急還是緩,以便確定價(jià)格策略.
Any questions,do not hesitate contact us.??(有任何需要咨詢的,隨時(shí)聯(lián)系我們)
Best regards,
WOLF
第二回合
07年11月28日16:19分
客戶來(lái)電話說(shuō)明需要5天內(nèi)做完定單。
E: Could you finish 5000pcs in 5 days? (5天你們能不能搞定5千套)
R:思考了幾秒(在計(jì)算工廠的產(chǎn)能,正常情況下5000套產(chǎn)品4天可以做完)說(shuō)。
I estimate we can finish it 7 working days.??(心理計(jì)算離客戶的交貨期相差不大,客戶應(yīng)該可以接受)
我估計(jì)我們能在7個(gè)工作日搞定。
E: OK。I will reply to my customer。Bye Wolf。(好的,我將會(huì)給我客戶回復(fù)。再見(jiàn)老狼。)
R: See you, EVA. 再見(jiàn)EVA
同時(shí)也來(lái)了郵件(老外習(xí)慣口頭溝通之后在書(shū)面確認(rèn)一次)。
Dear WOLF,
Thank you very much for nice talk and quick reply. (很高興與您交談,很感謝您的快速回復(fù))
we need to receive this order very urgently. (我們非常迫切的需要接下此訂單)
please inform me if it is possible to produce this order within 5 days and
then we are ready to pay for these DVD 1.735$ per set.
(請(qǐng)確認(rèn)5天內(nèi)是否能完全生產(chǎn)完,而且我們希望以1.735美金一套的價(jià)格購(gòu)買)
分析:5天內(nèi)做完定單,要貨很急。還想討價(jià)還價(jià)為1.735美金。
呵呵,不可能滴,要貨急不漲你價(jià)就不錯(cuò)了。
please confirm that the netto weight of one carton (1000) is 8.0 kg
i am waiting for quick reply.(請(qǐng)確認(rèn)每箱凈重是否為8公斤,期待您速?gòu)?fù)。)
Thank you very much for cooperation. (謝謝合作)
Best regards,
EVA
07年11月28日18:35分回復(fù)客戶
Dear EVA,
Thank you for your mail. (謝謝來(lái)信)
We need at least 7 day to produce 5000pcs when we confirm your payment.
(在我們收到您的匯款后,我們需要至少7天來(lái)完成5千套產(chǎn)品的生產(chǎn))
You should pay us 100% charge when you order,since you need the products urgently and
we have to change some manufacturing progress.
(您在下定單時(shí)必須100%付款,因?yàn)榻黄诰o,我們也要改變生產(chǎn)程序)
The unit is US$1.779 is our best price for you. (單價(jià)為1.779美金是給您的最優(yōu)惠的價(jià)格)
以上三句分別表明態(tài)度
1.生產(chǎn)時(shí)間OK
2.必須付款100%,理由是我們要重新排單特別生產(chǎn)你的貨。
3.單價(jià)不降,保持態(tài)度強(qiáng)硬(這個(gè)時(shí)候若是為了接單降價(jià)就死定了,會(huì)讓客戶再次砍價(jià)。
The net weight of one carton (1000) is 6.5Kg.
The gross weight of one carton (1000) is 8Kg.
將歐元換算成等值1.779美金/套,并確認(rèn)每箱凈重為6.5公斤,毛重為8公斤。
客戶下定單時(shí)候必須100%付款,確認(rèn)匯款后7天交貨.
注意:偶的報(bào)價(jià)都是報(bào)三位小數(shù)的,為的是客戶討價(jià)還價(jià)時(shí)候只能讓他們?cè)诘谌恍?shù)那里浮動(dòng)。
Any questions,do not hesitate contact us.
Best regards,
WOLF
07年11月28日19:15分客戶要發(fā)形式發(fā)票給他,以便安排付款。
Dear Wolf,
Please send me as soon as possible your proforma invoice for payment. we will pay from KKK.
waiting for invoice。 (請(qǐng)盡快發(fā)形式發(fā)票給我,我們將安排3K公司付款。)
Best regards,
EVA
07年11月28日20:12分將形式發(fā)票發(fā)出
Dear EVA,
Thank you for your mail.
The attachment is our proforma invoice according your request. (附件是應(yīng)您要求制作的形式發(fā)票)
When you transfer payment to us,pls write follow infomation clearly.
(特提醒對(duì)方如下內(nèi)容,因?yàn)橐郧坝锌蛻魧懧┗驅(qū)戝e(cuò)字母和名稱造成收款延誤)
1.Please write our benificiary full name. (請(qǐng)?zhí)顚懳覀兊氖芤嫒巳?br />2.Please write your company bank account number. (請(qǐng)?zhí)顚懩編籼?hào)碼)
3.Please write your company full name and full address. (請(qǐng)?zhí)顚懩救驮敿?xì)地址)
When you finish payment,pls send bank receipt to us. (匯款后請(qǐng)將銀行水單發(fā)給我們)
That will help us to communicate with our bank. (那會(huì)有助于我們和銀行溝通)
Our SAFE reinforce monitor foreign exchange this year. (我們的外匯管理局今年加強(qiáng)了對(duì)外匯監(jiān)管力度)
上面說(shuō)明要匯款水單和理由。和老外打交到你提出要求并說(shuō)明合理的理由他們都會(huì)滿足你。
Any questions,do not hesitate contact us.
Best regards,
WOLF
經(jīng)過(guò)兩個(gè)回合交流,此本單基本敲定,給客戶中行帳號(hào)等待對(duì)方付款就可以了。
三、生產(chǎn)出貨篇:4小時(shí)敲定6.5萬(wàn)定單,72小時(shí)完成100%收款,20天完成全部出貨。
恭喜哦,你客人跟我的英文名同名,呵呵!感覺(jué)俄羅斯客人很難開(kāi)發(fā),我們做汽車配件的,參加了兩次那邊的展會(huì)都沒(méi)什么效果