Psychological phenomena men wish to pursue a feminine beauty in
Jungian psychological theory is 'ANIMA.' It is the term used to
describe the nature of the feminine element in the men. 'ANIMA' means
the state of mind of men pursuing feminine side of beauty based on
their living with women for the last few thousand years. '69' is the
symbol, which came from the idea that men and women can not be
separated from each others. 'ANIMA69' has the concept of being
destructive but creative to help men to reveal their inner desire of
pursuing beauty.
Based on the concept, which was described above, our company design
and manufacture jewelry that are being "modern and dandy" for men.
Statistic says men's jewelry are often purchased by women. With this
given fact, our company designs jewelry that are being "simple but
trendy" to capture women's attention.
Our company uses sliver heavily based on the fact that silver has been
being undervalued compare to gold, estate and stocks. Our company
selectively uses what's called "rare sliver" to avoid discoloration as
a result of silver being reacted to "Hydrogen Sulfide" in the air.
ANIMA69 supply of differentiated products to bring the luster of
silver itself without plating material. 'ANIMA69' also supplies a
unique product line of "earing clutch" as well.