ＮＯＴＥ：?。裕龋桑印。粒遥裕桑茫蹋拧。茫希停牛印。疲遥希汀ierreJones (YANQUAN INTERNATIONAL(DONGGUAN)CO;LTD General manager) 發(fā)表于：2009-02-03 08:58:49
“Because word-of-mouth advocacy is organic and democratic and because consumers control so much of its power, it can appear scary and unpredictable to marketers. It shouldn’t be. What we’ve seen, time and again, is that positive word-of-mouth happens when a certain number of key factors are present in a brand story. We call these factors the engines of Conversational Capital.” —Bertrand Cesvet, Tony Babinski & Eric Alper 「由於口碑推薦是自發(fā)而民主的，而且其力量絕大部分掌握在消費(fèi)者手中，因此對(duì)行銷人員來(lái)說(shuō)可能會(huì)感到畏懼且難以預(yù)測(cè)。其實(shí)並不至於此，我們屢次觀察到，只要能在品牌故事中呈現(xiàn)特定幾項(xiàng)關(guān)鍵要素，就會(huì)產(chǎn)生正面的口碑，我們稱這些要素為口碑資本的引擎。」——賽斯維特、巴賓斯基 & 艾爾伯
同意樓上的想法
是不是來(lái)賺易幣的啊，一下發(fā)表了這么多篇啊，呵呵
