Clothing export trade plays a very import role in Chinese foreign trade. It is one of the main sources of Chinese trade surplus, whether in the near future or in the long run, the garment industry has always been the comparative advantage of Chinese foreign trade industry.
However with the development of garment processing industry in Easrern Europe, Africa and Soutjeast Asia, the trend of traditional raw material advantages and labor cost advantage in China is highlighted, and compared with developed countries, Chinese apparel product design and research and development level, innovation ability, brand operation and market network technology and other aspects of the gap. It also makes the development of Chinese garment export industry greatly restricted.
In addition, according to the World Agreement on textile and apparel, the 2005 quota has been completely abolished, domestic garment enterprises will be also to more easily obtain the right to operate import and export, more garment production enterprises will be import countries for Chinese textile and garment exports of a variety of new trade protection barriers, will, make domestic apparel foreign trade enterprises face greater challenges.
Under such circunstances, a profound analysis and understanding of the trade rules related to the garment industry after Chinese entry into WTO, the exploration and improvement of their own advantages, and the adoption of strategies to respond positively will help garment foreign trade companies gradually get rid of disorderly competition and rely too much on specific markets, and promote the sustained and stable development of the garment industry.
I. Take the initiative to change the passive situation
At present, most garment foreign trade companies still paly the role of “commection” between foreign businessmen and processing plants, engaged in the work of receiving orders, orders, shipments, basically in a passive position. After joining WTO. Clothing foreign trade enterprises if they do not work hard to improve the added value of products, they can not obtian market initiative, can only passively adopt the strategy of lowering prices to adapt to market competition, and this state will not last. Therefore, enterprises should increase product design and development efforts, create their own brands, increase the added value of products, improve competitiveness.
i. according to the customer sample design extension style
Nowdays many foreign trade enterprises are produced according to the style map or sample clothes provided by customers. However when you have been in contact with a customer for a perood of time, you will have a certain understanding of its style and perferences. The company should take some positive measures to design some styles to sell to customers in a targeted manner. For example, sometimes customers bring a songle piece of clothing, if the ectension of its design into a series of apparel, it may be satisfied with the customer and accept. In this way, not only will expand the volume of orders, increase profits, invisibly also shows the strength of the company. Even if the style is not selected, it will enable customers to experience the company’s enthusiasm and positive work attitude.
ii. Improve product design innovation ability
The innovation of garment products, mainly fabrics and styles. First of all, we should pay attention to the renovation of fabric varieties, closely follow the international trend. Every year, China imports a large number of fabrics from abroad to meet the needs of customers. Foreign trade companies should try their best to develop some innovative fabric cooperative factory, to assist it to develop high-quality, multi-variety, in line with the trend of new fabrics. In addition, we should also pay attention to post-finishing, such as printing and dyeing, washing and other technology updates and development. Post-finishing technology, will directly affect the quality of clothing and the overall effect, some domestic companies, sometimes because this aspect does not meet the requirements, resulting in the cancellation of orders.
The innovation of garment products, mainly fabrics and styles. First of all, we should pay attention to the renovation of fabric varieties, closely follow the international trend. Every year, China imports a large number of fabrics from abroad to meet the needs of customers. Foreign trade companies should try their best to develop some innovative fabric cooperative factory, to assist it to develop high-quality, multi-variety, in line with the trend of new fabrics. In addition, we should also pay attention to post-finishing, such as printing and dyeing, washing and other technology updates and development. Post-finishing technology, will directly affect the quality of clothing and the overall effect, some domestic companies, sometimes because this aspect does not meet the requirements, resulting in the cancellation of orders.
iii. The advantages and disadvantages, open up new markets
Strong companies, should take the initiative to open up new markets, focus on large-capacity markets, cultivate market development, and some weaker companies, should look for opportunities, use their own advantages, find a breakthrough, focus on the strength of strong companies to launch attacks on the weak links, to eat and nibble. Another strong competitor, its products or services are inevitably deficient. If these shortcomings are valued by some customers, and these aspects are their own advantages. Then the company has the opportunity to win this part of the customer's order, seize the local market advantage position.
