澳大利亞總裁教你寫開(kāi)發(fā)信(3.28號(hào)更新，對(duì)你以后寫開(kāi)發(fā)信會(huì)有啟發(fā))
怎么我發(fā)了一堆的信，馬上收到兩封回信了。。都是說(shuō)和他們現(xiàn)有的供應(yīng)商合作很愉快。不希望有第三者打擾。
這是他今天（3月28號(hào)的回信），附上中文翻譯。
Hello XX，
You are quite correct I am extremely busy every day and I would imagine so other business men. I have talked to other men in similar business to us and they also regard all the emails they receive everyday from suppliers around the world as a waste of time and annoying.
I’m not sure if I can help you but I have a few suggestions re email marketing.
?? ? ? ? If you send emails to new companies I would include a list of customers that you currently export to in various countries
?? ? ? ? I would also include customer testimonials from your buyers. This are very powerful and give you credibility.
?? ? ? ? Try to word your email differently from all the other suppliers. They all look and sound the same so most of them will be deleted or ignored immediately
If you want to be noticed and if you want your email to be read you must be different and create an email that is interesting and will catch the attention of your prospective customer. If you don’t then you will be rejected just like all the others. Remember that companies like us and others who import product are very concerned about quality control of products.
Unfortunately China has gained a reputation as a supplier of cheap but poor quality products. Price is always important but it is not the MOST important part of a product.
Regards,
你說(shuō)得沒(méi)錯(cuò)，我確實(shí)很忙，而我相信其他的生意人也都很忙。我曾經(jīng)和我的同行討論過(guò)關(guān)于郵件的問(wèn)題，他們也認(rèn)為這些出口商的推銷信實(shí)在令人討厭又浪費(fèi)時(shí)間。
我不知道我是否可以幫得上你，不過(guò)我可以給你在寫開(kāi)發(fā)信上提些建議：
1，列出在世界各國(guó)中，你和哪些進(jìn)口商合作,
2,??寫出進(jìn)口商對(duì)于你產(chǎn)品的評(píng)價(jià)，這是相當(dāng)有分量的，可以增加你的信用度，
3，寫的郵件要盡力與眾不同。老調(diào)重彈，缺乏新意的信只會(huì)被馬上拉進(jìn)垃圾箱。
如果你想引起進(jìn)口商的注意，如果你希望進(jìn)口商閱讀你的郵件，你要與眾不同！讓你的郵件顯得有趣，抓住你的潛在客戶的眼球。如果你不這么做，你只能和別的出口商一樣被拒絕。
請(qǐng)注意，進(jìn)口商對(duì)于產(chǎn)品的質(zhì)量控制是相當(dāng)在意的。遺憾的是，中國(guó)產(chǎn)品雖然便宜，質(zhì)量卻不過(guò)關(guān)卻是名聲在外了。價(jià)格很重要，但絕對(duì)不會(huì)是一個(gè)產(chǎn)品的最重要因素。
Regards,
[ 本帖最后由 monstertalk 于 2008-3-28 16:16 編輯 ]
這個(gè)老實(shí)說(shuō)是可以理解的
他們對(duì)于陌生的公司都是不是很信任, 而那些已經(jīng)有合作記錄的, 往往符合澳洲的質(zhì)量標(biāo)準(zhǔn), 不需要很多時(shí)間跟經(jīng)理去研究, 同時(shí)為了表示自己的忠誠(chéng), 在合作沒(méi)有問(wèn)題的情況下, 通常都是按原先途徑進(jìn)行業(yè)務(wù)的.
澳洲門檻比較高是他們顧慮的一個(gè)問(wèn)題
對(duì)于業(yè)務(wù)的忠誠(chéng)度相對(duì)來(lái)說(shuō)也比較高 但不是說(shuō)完全沒(méi)有突破口 這個(gè)要各位自己體會(huì)了 呵呵
當(dāng)然 他們的確是比較空閑的...
QUOTE:原帖由 loy_zhou 于 2008-3-24 18:19 發(fā)表
這個(gè)老實(shí)說(shuō)是可以理解的
他們對(duì)于陌生的公司都是不是很信任, 而那些已經(jīng)有合作記錄的, 往往符合澳洲的質(zhì)量標(biāo)準(zhǔn), 不需要很多時(shí)間跟經(jīng)理去研究, 同時(shí)為了表示自己的忠誠(chéng), 在合作沒(méi)有問(wèn)題的情況下, 通常都是按原 ...
說(shuō)得很對(duì)，最近他們要過(guò)三天的復(fù)活節(jié)。
我有個(gè)澳大利亞的客戶回郵件很迅速，45分鐘回一封。不過(guò)只有幾封談?wù)}，其他的都在瞎扯
I appreciate your reply and I understand that you may be confused so I will try to help you. I know you did not intend to offend me.
Every day we receive many many emails from our customers. We also receive many emails from stone suppliers in Asia, Turkey, India and especially China wanting to sell us their products.
We receive so many emails from stone suppliers in China that it becomes very annoying and we regard them as spam and I get annoyed at having to reply to them.
We regard them as a nuisance as we are trying to operate our business and don’t need spam emails.
So if any companies in Australia, USA or Europe tell you they are not interested and maybe they are rude, then it is because they are tired of receiving so many emails.
I hope you understand that it is not personal but our company, like many companies in Australia and elsewhere, do not want to receive any emails from stone suppliers.
這是他給我的回信。。。。。。。。。。郁悶死咯。。。。。。難道叫我們都別做生意拉
