“限電減產(chǎn)”應該如何向外貿(mào)客戶解釋？如何借此機會逼單?
近來在網(wǎng)上經(jīng)常能看到“拉閘限電”這四個字，這個現(xiàn)象在我國的確存在，甚至在個別地區(qū)還比較嚴重，究其原因，還是中國電力供應和用電需求不平衡所致。
我們知道，中國電力能源結構目前還是以火力發(fā)電為主，如風電、光伏發(fā)電、清潔電力能源再增加但畢竟量還是很小，火力發(fā)電的主要原材料燃煤價格已經(jīng)實現(xiàn)市場化定價，受國際市場價格影響很大，燃煤漲價導致發(fā)電成本快速上升，發(fā)電廠多發(fā)一度電就要多增加一定虧損，而發(fā)電廠的出廠電價是非市場化的、高度管制的，不是說漲就漲的，也就是面粉價格翻倍了，面包沒漲價，導致發(fā)電廠不愿意多發(fā)電。
從需求端來說，電力的需求持續(xù)增加，加上新冠肺炎疫情影響，國外訂單往中國轉移，導致工業(yè)用電增加很快，更進一步導致了對電力需求的持續(xù)增加，供求進一步失衡。如果電價像歐美一樣是市場化定價，現(xiàn)在我們的電價肯定要飛漲，但我們電價不能漲，供應跟不上，需求猛增，那只能是“拉閘限電”。
面對目前嚴峻的國內(nèi)能耗雙控形勢，8月份被國家發(fā)改委在《2021年上半年各地區(qū)能耗雙控目標完成情況晴雨表》上“點名”的各省如江蘇、廣東、浙江等地均推出限電措施，嚴控高能耗企業(yè)用電情況。
近幾周內(nèi)，部分受影響企業(yè)的訂單交付必將短暫延遲。此時應該如何用英文向客戶解釋呢？有沒有一些實錘可以能夠讓客戶理解工廠的不易？
提醒：如果你的工廠未受影響，客戶的訂單未受影響，或限產(chǎn)時間較短、影響不大、買家也沒有問起的，倒也不必特意去向買家解釋，以免造成不必要的疑慮或恐慌。（如果你想逼單那就另說。）
英文郵件模板分為以下三種：
1、客戶訂單受到限產(chǎn)影響
Dear
XX,（改為客戶名字）
Due
to the recent “dual control of energy consumption” policy of the Chinese government,
our manufacturing operation has been adjusted to "run for 7 days and stop
7 days"（根據(jù)實際情況修改）, and the production
capacity is only half （根據(jù)實際情況修改）of that under normal
conditions.
We
have tried our best to ensure the on-time production, but we are very sorry to
inform you that the delivery of your order will be delayed by X days, and the
latest delivery time is XX\XX.
You
have always been our company's most important customer. Therefore, your order
will be processed first in our production line. Please rest assured that we
will definitely complete the production with quality and quantity, and minimize
the impact. Once the tight power supply is relieved, our production capacity
will be restored immediately.
We
will keep in touch with you on the progress of the order. If you have any
further questions or concerns, please contact us and we will get back to you as
soon as possible.
We
appreciate your continued support and understanding!
尊敬的XX，
由于近期的“能耗雙控”，我司產(chǎn)線的運營周期調(diào)整為“開x停x”，產(chǎn)能為正常情況下的xx。我們已竭盡全力確保訂單的生產(chǎn)進度，但非常抱歉地通知您，您的訂單交期將延期x天交付，最遲交付時間為x月x日。
您一直以來都是我司最重要的客戶，所以在當前產(chǎn)能緊張的情況下，您的訂單排在我們產(chǎn)線的首位。請您放心，我們一定會保質保量完成生產(chǎn)，將此次產(chǎn)能受限所帶給您的影響降到最低。一旦本地電力供應緊張的形勢緩解，我們的產(chǎn)能將立刻得到恢復。
我們將隨時與您溝通訂單進度。如果您有任何疑問，請聯(lián)系我們，我們將第一時間響應。
感謝您一直以來的支持與理解！
2、客戶訂單未受到限產(chǎn)影響
Dear
Customers,（改為客戶名字）
Perhaps
you have noticed that the Chinese government's recent “dual control of energy
consumption” policy has had a certain impact on the production capacity of some
manufacturing companies.
But
please rest assured that our company has not encountered the problem of limited
production capacity. Our production line is running normally, and your order
will be delivered as scheduled.
We
will keep in touch with you so that you can keep abreast of our production
progress.
尊敬的客戶，
也許您已經(jīng)注意到近期“能耗雙控”對部分制造企業(yè)的產(chǎn)能造成了一定影響。但請您放心，我司目前沒有遇到產(chǎn)能受限的問題，產(chǎn)線運轉一切正常，您的訂單也將如期交貨。
我們將與您保持溝通，隨時更新生產(chǎn)進度。
3、借此逼單
Dear
Customer,（改為客戶名字）
Perhaps
you have noticed that the recent “dual control of energy consumption” policy of
the Chinese government has had a certain impact on the production capacity of
some manufacturing companies, and the delivery of orders in some industries has
to be delayed.
In
addition, the China Ministry of Ecology and Environment has issued the draft of
"2021-2022 Autumn and Winter Action Plan for Air Pollution
Management" in September. This autumn and winter (from October 1, 2021 to
March 31, 2022), the production capacity in some industries may be further
restricted.
To
mitigate the impact of these restrictions, we recommend that you place an order
as soon as possible. We will arrange production in advance to ensure that your
order can be delivered on time.
If
you have any questions, please contact us and we will respond to you as soon as
possible.
尊敬的客戶，
也許您已經(jīng)注意到近期的“能耗雙控”對部分制造企業(yè)的產(chǎn)能造成了一定影響，部分行業(yè)的訂單交期不得不延遲。并且中國生態(tài)環(huán)境部辦公廳已于9月發(fā)布了《重點區(qū)域2021-2022年秋冬季大氣污染綜合治理攻堅方案（征求意見稿）》，今年秋冬季節(jié)（2021年10月1日至2022年3月31日），部分行業(yè)將被重點關注，產(chǎn)能或將被進一步限制。
我們建議您盡早下訂單，這樣我們可以提前安排產(chǎn)線，從而保證您的訂單能夠如期交貨。
如果您有任何疑問，請聯(lián)系我們，我們將第一時間響應。
易之家專注外貿(mào)大數(shù)據(jù)收集、挖掘、應用及服務十余年；為解決“外貿(mào)中的諸多痛點”打造了全新的海關數(shù)據(jù)查詢系統(tǒng)——GPM系統(tǒng)（tradesns.com）可幫助外貿(mào)企業(yè)快速找到相匹配的精準采購商、精準采購負責人，將80%的時間放在20%的精準客戶身上，縮短客戶開發(fā)周期和成本，提高開發(fā)效率和成單率。
