The internet today forms an integral part of our lives. Whether we are using it for recreational purposes, to market our traditional business, or maybe even to create additional income for ourselves online. What is very clear is the scope and size of the internet, and I believe that too many people ignore the fact that the internet is truly an international platform. What I want to look at a little more closely today is how international internet marketing can change the way you see the internet and more importantly the way we do business on the internet.
One of the biggest advantages of marketing online is that you can tailor your efforts in your online campaign to either focus in on a regional market, or you can truly market your business globally through international internet marketing.
So who would look at an international internet marketing plan? Well quite simply if you have an information product or service that is relevant in many different international markets you want to be looking at broadening your campaign. An example is if you sell a dog training DVD. This is a perfect product to sell internationally. Dogs are found in most countries, dogs need training in most countries, dog training information can be sold and downloaded online without worrying about postage or insurance etc.
What if you don't have what you consider to be an easily traded online product or service? The other fantastic thing about the internet is the amount of opportunity it offers. As entrepreneurs we often see the potential of the internet as a marketing platform but we don't quite know how to leverage it for our own benefit. Fortunately there are many fantastic information products out there that can be sold on an affiliate basis where you can market someone else s product online and make an income for yourself.
To me one of the most exciting things about the internet is the possibilities it offers online marketers. International internet marketing truly removes all boundaries on what we previously thought possible and the sooner marketers start to see their businesses as being international the sooner they will surpass what they previously thought possible.
