Having an e-mail address like
[url=mailto:export@goldentextile.com]export@goldentextile.com[/url]
shows that the buyer has registered the URL with the local internet service. If there is a problem the buyer can be found through the internet service. Companies that try to cheat other people use free e-mail services (
[url=mailto:cheatyou@hotmail.com]cheatyou@hotmail.com[/url]
) because they do not have to officially register. If you complain about this company there is no address on record for follow up.
? ? 注冊一個企業(yè)郵箱如
[url=mailto:export@goldentextile.com]export@goldentextile.com[/url]
意味著客人已經(jīng)購買了當(dāng)?shù)氐木W(wǎng)絡(luò)服務(wù)，如果出了問題，他們可以通過網(wǎng)絡(luò)服務(wù)找出問題。通常騙子公司為了騙人錢財才用免費郵箱，因為免費郵箱不需要正規(guī)注冊，一旦出了問題，無處可尋。
? ? The bottom line is this, if you have a free e-mail address get rid of it now. Register your company URL address with a local internet ISP and get a dedicated e-mail address. You will notice a dramatic increase in the number of buyers that will contact you.
? ? 解決問題的辦法是：如果你現(xiàn)在用免費郵箱發(fā)推廣信，那么停用它。在你的本地網(wǎng)絡(luò)服務(wù)提供商處注冊購買一個專屬企業(yè)郵箱，之后你會戲劇性地體驗到聯(lián)系你的客人越來越多。
? ? The second reason that e-mail is so popular is because it is cheap. It costs nothing more than your time. No paper expense, no postage, no envelope expense.
? ? 電子郵箱之所以流行的第二個原因是它廉價。它不需要你投資一分錢，需要投資的僅僅是你的時間，沒有紙張、投遞和信封的開銷。
? ? The third reason it's popular is that sending e-mail messages is relatively easy. Yes, you must keep a database and make sure it is up-to-date. Yes you must compose the message. But anyone who can use a word processor can also write an e-mail message.
? ? 第三個原因是發(fā)信相對簡單。你須有一個數(shù)據(jù)庫（全球進口商名錄的電子郵箱地址數(shù)據(jù)庫，國內(nèi)有公司出售）且必須保證及時更新。接下來就是編輯一封好的推廣信。所以，任何一個會用word的人都會發(fā)email.
? ? Effective IF You Do It Right
? ? 若方法正確則行之有效There is a right way and a very wrong way to market your products by e-mail. First let's discuss the right way.
? ? 推廣你的產(chǎn)品有兩種方法：對的和錯的。我們先說對的。
? ? You should always have the person's permission before you send them a sales e-mail message. The common question is "How can I ask them if I can contact them until I contact them?" Good question. Here's the answer.
? ? Go through all the e-mails of prospective buyers that have contacted you in the past. Send each of them an e-mail asking if they would like to be on your "mailing list". Many of them will say yes.
? ? 首先，在發(fā)推廣信之前你首先要獲得對方的允許。也許你會問：“如果我不聯(lián)系他們怎么知道他們允不允許？”問得很好！答案就是, 整理一下以前聯(lián)系過你的潛在買家的郵件地址，然后給他們每人發(fā)一封郵件，問問他們是否愿意加入到你的“群發(fā)名單”里，很多人會回答愿意。
? ? Secondly, there are e-mail address lists that you can buy . These are e-mail addresses of companies that might be interested in your product. But you should contact them first and ask for permission to send them a sales message.
? ? The third way to get permission to send prospective buyers an e-mail is have them "opt-in" for your list. On your web site you will announce that you have periodic announcements of your products and if the viewer wants to get on (or opt in) the mailing list that they should contact you.
? ? 其次，你可以購買進口商的電子郵件地址目錄。就是那些可能對你的產(chǎn)品感興趣的公司的電子郵箱地址，但你仍然應(yīng)該先給他們每人發(fā)一封郵件問問他們是否愿意接收你的推廣信。征求他們允許你給他們發(fā)信的第三個方法就是讓他們“自投羅網(wǎng)”：在你的公司網(wǎng)站上注明你的公司有定期的新產(chǎn)品發(fā)布，如果感興趣的話，他們會預(yù)定你的服務(wù)并主動聯(lián)系你。
? ? As an example, exporters who want to get on a mailing list of a free monthly newsletter offering advice and trends on marketing to the USA should go to
www.americanimporters.org/pages/emailfor.html.
? ? 例如，想開發(fā)美國市場的出口商，如果想每個月得到關(guān)于如何開拓美國市場的建議和市場報告的新聞郵件，可以到
www.americanimporters.org/pages/emailfor.html上預(yù)定。
? ? Also add to the list the e-mail addresses of people you meet at trade fairs and got letters from. Over time, you will have a very nice list of the e-mail addresses of prospective buyers who want to hear from you.
? ? 對于那些你在交易會上搜集的公司和以前給你發(fā)過郵件的人，也有必要將他們的郵件地址加入你的“群發(fā)名單”里去，久而久之，你就會有一個很好的“群發(fā)名單”，他們都可能是你的潛在客戶。
? ? If you have a new product that you think the buyers might be interested in you can send a message to everyone on your list. Do not send too many messages however. One message every two or three months is enough. Less than this and they forget you. More than that and they thin you are sending too many.
? ? 如果你開發(fā)了新產(chǎn)品，你可以給你“群發(fā)名單”的客人都發(fā)一封email告訴他們。但是發(fā)的次數(shù)不要太多。每兩到三個月一封就足夠了。少了，他們會忘記你，多了，他們嫌你煩。Make the messages you send as interesting as possible. In addition to introducing your new product you should also include some interesting information. Buyers will read it if they think they will learn something. They may or may not read it if it is only a sales message.
? ? 盡量使你的推廣信顯得吸引人。別光介紹你的新產(chǎn)品，還應(yīng)介紹新產(chǎn)品有趣的地方。只有客人覺得能學(xué)到東西了他們才會去看你的郵件，如果僅僅是一封推廣信，他們就有可能看也有可能不看了。
? ? Write your messages just like you would a sales letter. Use upper and lower case letters (not all capitals) and complete words (no abbreviations).
? ? 讓你的推廣信看起來像推廣信，不要全用大寫字母，也不要用縮寫，寫全稱。??
How NOT to do E-Mail Marketing
怎么樣搞砸Email營銷？
? ? One thing that you do not want to do, never ever, is send a sales e-mail message to someone who has not asked for it. It is one of the worst things you can do.
? ? 無論如何不要給一個你沒有征得同意的客人發(fā)信，這是再糟糕不過的事情！
? ? It's very tempting to do. You find the e-mail address of a company that might be interested in your product and you say to yourself, "I'll send them an e-mail. What do I have to lose?". The answer is that you have a lot to lose.
? ? Sending a sales e-mail message to someone who did not ask for it called "SPAM". It is considered a very unprofessional and rude thing to do. SPAM messages are hated by everyone. It is the most offensive and at the same time least effective way to market on the internet.
? ? 要將事情搞砸總是非常容易的。有一天你發(fā)現(xiàn)了一個公司郵箱地址，然后對自己說他們也許會對你的產(chǎn)品感興趣：“呃不錯。好，給他們發(fā)一封郵件吧，不成也沒什么損失?！?其實你可以失去的東西很多。發(fā)給一個沒有征得同意的人的郵件叫做“垃圾郵件”。這是非常不專業(yè)和不禮貌的行為?！袄]件”是人們深惡痛絕的，因此，這也是最粗暴同時也是效率最低的網(wǎng)絡(luò)營銷。
? ? In short, sending SPAM e-mail messages is not an effective way to sell your products. It's a waste of your time and that of the person who gets your unwanted message.
? ? 簡單的說，發(fā)垃圾郵件不是有效的營銷手段，這是浪費時間，而且浪費的是兩個人的時間：你自己的和莫名其妙收到你郵件的那個可憐蟲的！
? ? But there is something even worse. Sending SPAM sales messages gives your company a very bad reputation. You become a "SPAMMER" and buyers around the world hate spammers.
? ? 比這更糟糕的是：發(fā)送“垃圾郵件”對你的公司聲譽是很大的傷害。而你也就成了“垃圾郵件制造者”，全世界的公司都會討厭你。
? ? It's this simple. Sending e-mail messages to buyers who have asked for it can be very effective. Sending SPAM e-mail message to people who have not asked for is ineffective and destroys your company's reputation. Please, don't send SPAM.
? ? 由此可見，給那些你征求過意見的客人發(fā)郵件才是有效的。發(fā)垃圾郵件是無效而且是有害的，所以，請不要發(fā)垃圾郵件。
? ? Do's and Do nots of an E-Mail Message
? ? Email 推廣的“要”與“不要”
? ? Do make sure you have permission to send that person the message.
? ? 發(fā)郵件前要得到對方的允許。
? ? Do make the message interesting.
? ? 郵件內(nèi)容要有趣，吸引人。
? ? Do have a message at the end of the message telling the buyer what to do if he/she does not want to get your messages anymore.
? ? 在郵件的最后要附上一段，告訴別人如果不再想收到你的郵件該怎么做。
? ? Do keep your e-mail message short. No one wants to read a long message. Give the highlights and direct the buyer to your web site for more details.
? ? 郵件要短。沒人喜歡看冗長的郵件。弄些超鏈接讓客人直接點進你的公司網(wǎng)站了解更多信息。
? ? Do answer all e-mail messages in one business day or less.
? ? 客人的郵件一定要在一個工作日內(nèi)回復(fù)。
? ? Do use e-mail addresses that identify your company and the department. Examples are "
[url=mailto:export@goldentextile.com]export@goldentextile.com[/url]
"
? ? 一定要用可以區(qū)分你的公司和部門的專用企業(yè)郵箱。? ?
? ? Don't ever, ever send SPAM.
? ? 絕對不要發(fā)垃圾郵件。
? ? Don't use all capital letters. It looks like you are shouting or yelling and is rude.
? ? 不要全用大寫的字母寫郵件，這讓人感覺你在大叫或者在吼，還很粗暴。
? ? Don't use abbreviations. It's considered lazy. Buyers do not like to do business with lazy people. The question is, if this exporter is so lazy that he writes "B. Rgds" instead of "Best Regards" is he also too lazy to make a good product?
? ? 不要用縮寫。這是懶惰的表現(xiàn)?？腿瞬幌矚g和懶人做生意。他們會想：出口商居然懶到用 B.Rgds 代替 Best Regards, 那么他們肯定也會懶得去做一個好產(chǎn)品。
? ? Don't use free e-mail addresses. They are not trusted. Examples are
[url=mailto:goldentextile@yahoo.com]goldentextile@yahoo.com[/url]
.
? ? 不要用
[url=mailto:goldentextile@yahoo.com]goldentextile@yahoo.com[/url]
之類的免費郵箱。不安全。
? ? Don't make the sender guess where the e-mail is going. For example, with
[url=mailto:webmaster@goldentextile.com]webmaster@goldentextile.com[/url]
the message could be going anywhere in the company. Buyers like to know where the message is going. Always have specific addresses like "
[url=mailto:sales@goldentextile.com]sales@goldentextile.com[/url]
".
? ? 不要讓你的客人去猜他們的回復(fù)會發(fā)到哪兒去。例如，如果用
[url=mailto:webmaster@goldentextile.com]webmaster@goldentextile.com[/url]
，那么郵件就有可能被公司的任何部門接收，客人想知道誰收到并且負(fù)責(zé)處理他們的郵件，一定要用
[url=mailto:sales@goldentextile]sales@goldentextile[/url]
的郵箱。
? ? Don't use different colors and different font sizes on your message. It's considered childish and unprofessional. Use one size and all black.
? ? 郵件中不要出現(xiàn)彩色字和藝術(shù)字，這是幼稚和不專業(yè)的表現(xiàn)，通篇用一個字號和黑色。
? ? Don't use a colored background. Again, it's considered unprofessional. In addition, they can be hard to read. Always use a white background with black text.
? ? 不要用黑色背景（黑底白字），這同樣是不專業(yè)的表現(xiàn)，而且閱讀起來很困難，堅持用白底黑字。
