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    當(dāng)前所在頁(yè)面位置: 首頁(yè) > 貿(mào)易博文 > 利用Quantcast.com對(duì)美國(guó)市場(chǎng)作兩個(gè)方面分析(轉(zhuǎn)帖)
    利用Quantcast.com對(duì)美國(guó)市場(chǎng)作兩個(gè)方面分析(轉(zhuǎn)帖)
    瀏覽量:101 | 回復(fù):2 | 發(fā)布時(shí)間:2009-10-08 18:40:01
    開(kāi)卷有益,一起分享網(wǎng)絡(luò)帶給外貿(mào)人的好處, 本文的主題:利用Quantcast.com對(duì)美國(guó)市場(chǎng)作兩個(gè)方面分析。

    1。 哪些b2b網(wǎng)站擁有更多的美國(guó)訪問(wèn)者?其中簡(jiǎn)單說(shuō)明該站點(diǎn)提供的一些獨(dú)特訪問(wèn)者分析

    2。 哪些網(wǎng)站在美國(guó)擁有更多的訪問(wèn)者?


    以下是從 http://www.yanyuelong.com/archives/155 閱讀到的:

    挖掘網(wǎng)站訪問(wèn)者的數(shù)據(jù)對(duì)于營(yíng)銷(xiāo)來(lái)說(shuō)至關(guān)重要,今天yanyuelong發(fā)現(xiàn)了一個(gè)網(wǎng)站Quantcast,可以免費(fèi)查看用戶(hù)的性別、年齡、所在位置、企業(yè)信息、收入、教育等重要數(shù)據(jù)。

    www.Quantcast.com

    例如,我輸入answers.com,可以查看很多訪問(wèn)者的詳細(xì)信息,比如下面的性別、年齡、種族、教育和收入等。

    如何發(fā)現(xiàn)這些信息,是我好奇的,與Alexa等樣本取樣不同,Quantcast使用特殊的方式來(lái)通過(guò)Cookies獲得數(shù)據(jù),這個(gè)白皮書(shū)詳細(xì)解釋了方法。對(duì)我們來(lái)說(shuō)不足之處在于,Quantcast的數(shù)據(jù)還是主要在美國(guó)方面,沒(méi)有全球的。希望中國(guó)能夠出現(xiàn)類(lèi)似的網(wǎng)站。



    根據(jù)上述信息,訪問(wèn)了該站,覺(jué)得很有意思,也對(duì)外貿(mào)人在選擇網(wǎng)站做海外推廣的時(shí)候有些參考價(jià)值。


    福步外貿(mào)論壇強(qiáng)調(diào)一點(diǎn),該網(wǎng)站出現(xiàn)的數(shù)據(jù)是美國(guó)用戶(hù)的數(shù)據(jù),而并非全球的用戶(hù)。


    1。 哪些b2b網(wǎng)站擁有更多的美國(guó)訪問(wèn)者?

    首先來(lái)看看福步的情況。

    http://www.quantcast.com/fobshanghai.com

    從它的統(tǒng)計(jì)中,有趣的數(shù)據(jù)為:
    1。每月有2200美國(guó)用戶(hù)訪問(wèn)福步
    2。男女比率:59% :41%
    3。年齡分布:成年人居多
    4。人群分布:亞裔人最多
    5。沒(méi)有兒童用戶(hù)
    6。工薪階層居多
    7。高學(xué)歷用戶(hù)很多



    現(xiàn)在來(lái)看看一些b2b網(wǎng)站的,請(qǐng)注意頁(yè)面在右側(cè)列出了alexa的類(lèi)似功能,“用戶(hù)同時(shí)也訪問(wèn)的網(wǎng)站”,“用戶(hù)找到該網(wǎng)站的關(guān)鍵字”

    a.??阿里巴巴 http://www.quantcast.com/alibaba.com
    b. 環(huán)球資源 http://www.quantcast.com/globalsources.com




    2。 哪些網(wǎng)站在美國(guó)擁有更多的訪問(wèn)者?

    http://www.quantcast.com/top-sites-1

    1.??www.google.com??137M+ U.S. monthly people. The site attracts a more affluent, more educated audience.
    2.??www.yahoo.com??128M+ U.S. monthly people. The site appeals to a more educated crowd.
    3.??www.live.com??93M+ U.S. monthly people. The site appeals to a more educated crowd.
    4.??www.msn.com??89M+ U.S. monthly people. The site caters to a adult, more educated audience.
    5.??www.aol.com??79M+ U.S. monthly people. The site caters to a very slightly female biased, younger crowd.
    6.??www.youtube.com??73M+ U.S. monthly people. The site appeals to a more youthful following.
    7.??www.myspace.com??72M+ U.S. monthly people. The site is popular among a more female, teen and young adult audience.
    8.??www.wikipedia.org??67M+ U.S. monthly people. The site is popular among a more educated, younger audience.
    9.??www.ebay.com??65M+ U.S. monthly people. The site appeals to a adult, fairly wealthy audience.
    10.??www.microsoft.com??63M+ U.S. monthly people. The site attracts a skewing older audience.
    11.??www.mapquest.com??51M+ U.S. monthly people. The site appeals to a slightly female slanted, more educated, more affluent group.
    12.??www.amazon.com??49M+ U.S. monthly people. The site appeals to a more educated following.
    13.??www.blogspot.com??44M+ U.S. monthly people. The site attracts a more educated following.
    14.??www.about.com??44M+ U.S. monthly people. The site is popular among a very slightly female biased audience.
    15.??www.facebook.com??40M+ U.S. monthly people. The site appeals to a more affluent, teen and young adult, very slightly female biased following.
    16.??www.craigslist.org??40M+ U.S. monthly people. The site attracts a very slightly male biased, fairly wealthy audience.
    17.??www.photobucket.com??36M+ U.S. monthly people. The site appeals to a slightly more female than male, teen audience.
    18.??www.ask.com??35M+ U.S. monthly people. The site appeals to a younger, slightly more female than male following.
    19.??www.information.com??34M+ U.S. monthly people. The site is popular among a slightly female slanted crowd.
    20.??www.go.com??33M+ U.S. monthly people. The site appeals to a more affluent group.
    21.??www.comcast.net??30M+ U.S. monthly people. The site appeals to a more affluent, skewing older, very slightly female biased audience.
    22.??www.adobe.com??29M+ U.S. monthly people. The site attracts a slightly female slanted, skewing older audience.
    23.??www.walmart.com??28M+ U.S. monthly people. The site caters to a very slightly female biased audience.
    24.??www.blogger.com??28M+ U.S. monthly people. The site caters to a more educated, young adult audience.
    25.??www.paypal.com??28M+ U.S. monthly people. The site caters to a adult, fairly wealthy audience.
    26.??www.nbcolympics.com??27M+ U.S. monthly people. The site attracts a fairly wealthy, more educated, very slightly male biased crowd.
    27.??www.windows.com??27M+ U.S. monthly people. The site attracts a skewing older following.??www.
    28.??www.cnn.com??26M+ U.S. monthly people. The site attracts a more educated, very slightly male biased, fairly wealthy audience.
    29.??www.wordpress.com??26M+ U.S. monthly people. The site is popular among a youthful crowd.
    30.??www.answers.com??25M+ U.S. monthly people. The site appeals to a more youthful, more educated following.
    31.??www.target.com??24M+ U.S. monthly people. The site appeals to a somewhat female audience.
    32.??www.att.com??23M+ U.S. monthly people. The site is popular among a very slightly female biased audience.
    33.??www.imdb.com??23M+ U.S. monthly people.
    34.??www.flickr.com??22M+ U.S. monthly people. The site appeals to a slightly male slanted audience.
    35.??www.bizrate.com??22M+ U.S. monthly people. The site caters to a skewing older, more affluent audience.
    36.??www.geocities.com??22M+ U.S. monthly people.
    37.??www.yellowpages.com??20M+ U.S. monthly people. The site attracts a adult, rather female following.
    38.??www.whitepages.com??20M+ U.S. monthly people. The site caters to a skewing older, very slightly female biased following.
    39.??www.bankofamerica.com??19M+ U.S. monthly people. The site attracts a adult, more affluent, more educated crowd.
    40.??www.weather.com??18M+ U.S. monthly people. The site attracts a fairly wealthy, adult, more educated audience.
    41.??www.apple.com??16M+ U.S. monthly people. The site appeals to a younger, fairly wealthy, very slightly female biased group.
    42.??www.nextag.com??16M+ U.S. monthly people. The site is popular among a more affluent, more educated, skewing older audience.
    43.??www.smileycentral.com??15M+ U.S. monthly people. The site is popular among a younger, more female following.
    44.??www.classmates.com??15M+ U.S. monthly people. The site is popular among a slightly more female than male, skewing older group.
    45.??www.nytimes.com??15M+ U.S. monthly people. The site appeals to a skewing older, fairly wealthy, very slightly male biased, more educated audience.
    46.??www.circuitcity.com??15M+ U.S. monthly people. The site appeals to a very slightly male biased audience.
    47.??www.careerbuilder.com??15M+ U.S. monthly people. The site is popular among a slightly female slanted group.
    48.??www.webmd.com??15M+ U.S. monthly people. The site attracts a skewing older, more female audience.
    49.??www.shopzilla.com??15M+ U.S. monthly people. The site appeals to a skewing older, slightly female slanted crowd.
    50.??www.chase.com??14M+ U.S. monthly people. The site attracts a adult, slightly female slanted, more affluent, more educated audience.
    51.??www.youporn.com??14M+ U.S. monthly people. The site caters to a primarily male, more youthful audience.
    52.??www.bestbuy.com??14M+ U.S. monthly people.
    53.??www.download.com??14M+ U.S. monthly people. The site is popular among a very slightly male biased audience.
    54.??www.usps.com??13M+ U.S. monthly people. The site caters to a adult, more educated following.
    55.??www.netflix.com??13M+ U.S. monthly people. The site caters to a adult, very slightly female biased, more educated audience.
    56.??www.verizonwireless.com??13M+ U.S. monthly people. The site is popular among a slightly female slanted, fairly wealthy crowd.
    57.??www.ehow.com??13M+ U.S. monthly people. The site attracts a slightly more female than male audience.
    58.??www.monster.com??13M+ U.S. monthly people. The site caters to a very slightly female biased following.
    59.??www.comcast.com??13M+ U.S. monthly people. The site is popular among a adult, slightly female slanted, fairly wealthy audience.
    60.??www.addresses.com??13M+ U.S. monthly people. The site appeals to a very slightly female biased, skewing older audience.
    61.??www.webcrawler.com??13M+ U.S. monthly people.
    62.??www.tripod.com??13M+ U.S. monthly people.
    63.??www.wellsfargo.com??13M+ U.S. monthly people. The site appeals to a slightly female slanted crowd.
    64.??www.capitalone.com??13M+ U.S. monthly people. The site is popular among a very slightly female biased, adult audience.
    65.??www.autotrader.com??12M+ U.S. monthly people. The site attracts a fairly wealthy, slightly male slanted audience.
    66.??www.dealtime.com??12M+ U.S. monthly people. The site is popular among a skewing older following.
    67.??www.expedia.com??12M+ U.S. monthly people. The site caters to a more affluent, very slightly female biased, more educated, skewing older audience.
    68.??www.snap.com??12M+ U.S. monthly people. The site caters to a more youthful following.
    69.??www.mywebsearch.com??12M+ U.S. monthly people. The site appeals to a largely female audience.
    70.??www.nih.gov??12M+ U.S. monthly people. The site appeals to a more educated, skewing older, somewhat female audience.
    71.??www.evite.com??11M+ U.S. monthly people. The site caters to a highly educated, somewhat wealthy, very slightly female biased, young adult group.
    72.??www.irs.gov??11M+ U.S. monthly people. The site caters to a skewing older, more educated, slightly more female than male following.
    73.??www.hp.com??11M+ U.S. monthly people. The site attracts a skewing older audience.
    74.??www.ups.com??11M+ U.S. monthly people. The site is popular among a adult, more affluent following.
    75.??www.pronto.com??11M+ U.S. monthly people. The site appeals to a skewing older group.
    76.??www.people.com??11M+ U.S. monthly people. The site caters to a more affluent, slightly female slanted, adult audience.
    77.??www.dell.com??11M+ U.S. monthly people. The site is popular among a skewing older, more educated audience.
    78.??www.reunion.com??11M+ U.S. monthly people. The site attracts a rather female, skewing older audience.
    79.??www.yahoo.net??11M+ U.S. monthly people. The site attracts a more educated, more affluent, adult audience.
    80.??www.ticketmaster.com??11M+ U.S. monthly people. The site attracts a slightly female slanted, more affluent following.
    81.??www.jcpenney.com??10M+ U.S. monthly people. The site appeals to a primarily female, skewing older following.
    82.??www.digg.com??10M+ U.S. monthly people. The site appeals to a more male audience.
    83.??www.mlb.com??10M+ U.S. monthly people. The site caters to a slightly male slanted, more affluent group.
    84.??www.ign.com??10.0M+ U.S. monthly people. The site appeals to a teen following.
    85.??www.citysearch.com??9.9M+ U.S. monthly people. The site is popular among a slightly more female than male, fairly wealthy, adult, more educated audience.
    86.??www.nbc.com??9.9M+ U.S. monthly people. The site caters to a slightly female slanted crowd.
    87.??www.local.com??9.9M+ U.S. monthly people. The site caters to a skewing older, very slightly female biased audience.
    88.??www.yelp.com??9.8M+ U.S. monthly people. The site appeals to a young adult, more educated, more affluent, slightly more female than male audience.
    89.??www.typepad.com??9.8M+ U.S. monthly people. The site caters to a more educated, more affluent audience.
    90.??www.tripadvisor.com??9.8M+ U.S. monthly people. The site appeals to a slightly more female than male, more affluent, skewing older, more educated audience.
    91.??www.fandango.com??9.7M+ U.S. monthly people. The site attracts a younger, more affluent, very slightly female biased following.
    92.??www.verizon.com??9.6M+ U.S. monthly people. The site appeals to a adult, very slightly female biased following.
    93.??www.smarter.com??9.5M+ U.S. monthly people. The site caters to a slightly more female than male, 50+ audience.
    94.??www.superpages.com??9.5M+ U.S. monthly people. The site attracts a fairly wealthy, slightly more female than male, adult crowd.
    95.??www.ezinearticles.com??9.4M+ U.S. monthly people.
    96.??www.symantec.com??9.4M+ U.S. monthly people. The site caters to a skewing older crowd.
    97.??www.foxnews.com??9.4M+ U.S. monthly people. The site is popular among a fairly wealthy, more educated, slightly more male than female, skewing older audience.
    98.??www.overstock.com??9.4M+ U.S. monthly people. The site attracts a rather female, more affluent, skewing older following.
    99.??www.rr.com??9.3M+ U.S. monthly people. The site caters to a slightly female slanted, skewing older, fairly wealthy following.
    100.??www.metacafe.com??9.3M+ U.S. monthly people. The site appeals to a younger, more male audience.


    小結(jié):??該網(wǎng)站只是從它的角度去分析網(wǎng)絡(luò)訪問(wèn)情況, 我們只可以用來(lái)做參考一下, 福步外貿(mào)論壇更愿意帶給大家的是一些新的思路,新的方法,而不希望大家受一種工具的束縛.歡迎大家一起來(lái)分享你的感受.

    來(lái)源 福步外貿(mào)論壇 http://bbs.fobshanghai.com/thread-1340412-1-1.html
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    張杰

    給你加油?。?!

    2009-10-08 23:08:38
    陳茗露

    沒(méi)看明白,額~~

    2009-10-08 19:56:32
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